99 GRILL
Project Overview
Since 2021, VAR Architects has worked with 99 Grill Restaurant as a long-term architectural and brand development partner, serving as a brand ambassador for the 99 Grill restaurant series across Iraq.
Our collaboration covers the development, renovation, and implementation of restaurant branches while maintaining a strong and consistent brand identity.
Project Details
Project Type: Restaurant
Project Scope: Architectural Design, Interior Design, Branch Design & Implementation, Renovation, Brand Development
Location: Erbil - Kirkuk - Duhok - Mosul - Basra
Year: 2021 - Present
Client: 99 GRILL Restaurant
Role: Brand Ambassador & Implementation Partner
Design & Implementation
The project includes the execution of multiple 99 Grill branches across Erbil, Kirkuk, and Basra. Each location follows the established 99 Grill brand language while responding to its specific site, spatial requirements, and local context. VAR Architects also renovates and enhances existing branches, continuously improving their functionality, aesthetics, and customer experience.
Brand Development
The collaboration integrates architecture, interior design, and brand identity into a cohesive spatial experience. Through materials, colors, lighting, furniture, signage, graphics, and architectural elements, we translate the 99 Grill identity into recognizable environments while allowing each branch to respond to its individual context.
An Ongoing Collaboration
Since 2021, the project has evolved as an ongoing implementation program, with each new branch and renovation contributing to the refinement of the brand and its architectural language. VAR Architects continues to serve as a long-term brand ambassador and architectural partner for 99 Grill, supporting its growth and expansion across Iraq.
ERBIL BRANCH GALLERY
DUHOK BRANCH GALLERY
DREAM CITY BRANCH GALLERY
KIRKUK BRANCH GALLERY
