ROLEX
Project Overview
The ROLEX branch in Dream City, Erbil is a luxury retail environment designed to reflect the precision, sophistication, and timeless character associated with the ROLEX brand.
In 2022, VAR Architects was commissioned for the design and execution of the ROLEX branch, developing a refined retail environment within Dream City.
Project Details
Project Type: Retail / Luxury Watch Boutique
Project Scope: Interior Design & Execution
Location: Dream City, Erbil, Iraq
Year: 2022
Client: ROLEX
Role: Design & Execution
Design & Implementation
The project included Interior design, spatial planning, material selection, lighting, furniture, detailing, and execution. The design focuses on creating an elegant and highly controlled retail experience, with careful attention to proportion, material quality, lighting, display arrangements, and architectural detailing.
Project Delivery
VAR Architects managed the project from **design development through on-site execution**, ensuring precision and consistency in the materials, detailing, craftsmanship, and overall design quality of the completed boutique.
GALLERY
