tissot
Project Overview
Tissot is a Swiss watch brand recognized for its precision, craftsmanship, and long-standing heritage in watchmaking.
In 2025, VAR Architects was commissioned to design and execute the Tissot branch in Duhok, working in accordance with the brand's established retail concept and design standards.
Project Details
Project Type: Luxury Watch Retail
Project Scope: Interior Design & Execution
Location: Duhok, Iraq
Year: 2025
Client: TISSOT
Role: Design & Execution
Design & Implementation
The project included Interior design, spatial planning, material selection, lighting, display systems, furniture, detailing, and execution. The design carefully translated the Tissot main retail concept into the Duhok location, maintaining the brand's visual identity, material language, product presentation, and customer experience while adapting the concept to the specific space.
Project Delivery
VAR Architects managed the project from design development through on-site execution, ensuring the approved Tissot concept was accurately implemented with attention to precision, detailing, material quality, and brand consistency.
GALLERY
